ABOUT BIMA

ABOUT BIMA

BIMA is the leading provider of mobile-delivered insurance and health services in emerging markets


WHO WE ARE

BIMA Ghana since its inception in August 2010 continues to offer simple and affordable insurance and teledoctor consultation services.
Our products are registered and paid for via mobile technology, creating a paperless experience.
Our dedicated agent force educate consumers, driving financial inclusion.
We help mobile operators to inspire loyalty and increase revenue by offering customers access to a valuable new service.
We work in partnership to widen access to insurance amongst underserved communities.
We deliver quality customer service and pride ourselves on paying claims.

OUR GROUNDBREAKING MODEL COMBINES THE POWER OF MOBILE TECHNOLOGY WITH A UNIQUE AGENT-LED APPROACH TO CONSUMER EDUCATION TO BRING INSURANCE TO EMERGING MARKETS

Our Products & Business Models


BIMA established the mobile-delivered insurance model. Here customers can register for an insurance policy via their mobile handset and pay for cover through deduction of prepaid airtime credit, or through their postpaid bills.

We developed an industry leading pay-as-you-go(‘PAYG’) insurance product that is the first of its kind in most markets. We are also bringing the BIMA approach to healthcare, with the introduction of BIMA mobile health services.

A large part of our business is driven by partnerships but we are rapidly expanding our BIMA-branded portfolio, in which we sell products directly to consumers.

WE HAVE DISRUPTED THE TRADITIONAL INSURANCE INDUSTRY AND ALLOWED MILLIONS OF LOW-INCOME FAMILIES TO ACCESS INSURANCE FOR THE FIRST TIME