BIMA is the leading provider of mobile-delivered insurance and health services in emerging markets
WHO WE ARE
OUR GROUNDBREAKING MODEL COMBINES THE POWER OF MOBILE TECHNOLOGY WITH A UNIQUE AGENT-LED APPROACH TO CONSUMER EDUCATION TO BRING INSURANCE TO EMERGING MARKETS
Our Products & Business Models
BIMA established the mobile-delivered insurance model. Here customers can register for an insurance policy via their mobile handset and pay for cover through deduction of prepaid airtime credit, or through their postpaid bills.
We developed an industry leading pay-as-you-go(‘PAYG’) insurance product that is the first of its kind in most markets. We are also bringing the BIMA approach to healthcare, with the introduction of BIMA mobile health services.
A large part of our business is driven by partnerships but we are rapidly expanding our BIMA-branded portfolio, in which we sell products directly to consumers.